Duration: 4 years
Language: English
Scholarships: up to 50%

This program helps students transition into specialists who can analyze the market, understand consumers, and transform concepts into powerful business solutions. Over four years, you'll master strategic and digital marketing, analytics, branding, communications, and build a skillset that directly contributes to profit growth and market share.

Marketing doesn't just build brand awareness — it drives financial results. Profit growth and market stability depend on how well a business understands its audience, creates value for them, and manages demand.

Every product you buy and every brand you choose is the result of a deliberate marketing strategy. Behind consistent consumer demand lies research, analytics, a deep understanding of behavior, and careful positioning.

The UAE is one of the most dynamic markets in the world, where international companies compete for the attention of both residents and a constant flow of visitors. Our program is built within this multicultural environment, where students work through real examples of how companies launch products, compete, and retain their audiences.

The Modern World of Marketing

Helping companies enter new markets, adapting strategies and products to different cultures, and working in international environments.

Shaping brand identity, managing product lifecycles, and turning customers into loyal consumers.

Collecting and analyzing market and consumer data, conducting research, and building data-driven marketing strategies.

Driving visibility and growth through social media, content marketing, SEO, and digital advertising.

Have a business Mindset

You want to launch something of your own, and you know that a good idea only gets you so far without understanding demand, positioning, and market.

Want to Work With International Brands

You're drawn to companies that operate across borders, adapting their strategies and products for different markets and audiences.

Enjoy Creativity & Numbers

You’re not only interested in coming up with ideas, but evaluating their quality, understanding the metrics, and what helps them land.

Are Interested in Business & Brands

You want to understand how companies grow, how demand is created, and how strong brands are really built.

This Program is For You if You

Diploma from Plekhanov University in Dubai, the official CAA-recognized diploma.

UAE Diploma

A diploma from Plekhanov Russian University of Economics, a leading economics and management university.

Russian Diploma

By graduation, you'll know how to read a market, identify what an audience actually needs, and build the strategies that turn interest into revenue.

Upon completing the program, graduates are awarded two internationally recognized diplomas:

Graduate With Two Internationally Recognized Diplomas

What You Gain

Program Format

Your Next Step

Duration: 4 years
Format: Full-time
Language: English
Tuition per year: 62,000 AED

Scholarship support available up to 50%.

Contact our Admissions Department to check your eligibility.

Launching and scaling your own projects, from testing a hypothesis to entering new markets.

Your Own Ventures

Analyzing markets, consumer behavior, and competitive landscapes to inform strategic decisions.

Marketing Research

Building product lines, brand platforms, positioning, and communication strategies.

Brand Management

Developing promotional strategies, launching campaigns, and running performance marketing.

Digital Marketing Agencies

Marketing departments at major companies, managing brand portfolios across multiple countries.

International Corporations

What Our Graduates Do