Learning outcomes
Build a strong foundation in digital business strategy, digital transformation, and emerging technologies. Develop expertise in AI, blockchain, big data analytics, business intelligence, and digital marketing, enabling informed decision-making and data-driven strategic planning.
Practical components
Hands-on work with big datasets, business intelligence software, machine learning and AI tools, mobile application development frameworks, and visits to pioneering companies, enabling students to connect with professionals and observe the applications of their field in real business contexts.